How Smartphones and Tablets Changed Business Communications
Johannes Gutenberg’s invention of the first printing press in 1440 had revolutionized the production of printed media. It allowed certain industries to print text-based information more quickly and easily and promoted the development of a more sophisticated printing technology. By the turn of the 20th century, printers became a hot commodity, with models coming from Xerox, Brother, Epson, Canon, and HP. To say the least, the advancement in printing technology has made these companies to be well recognized worldwide.
However, decades later Apple released its first iPhone which gave millions of people a reason to print less. A few years after, another innovative device came to life, the iPad.
iPhone and iPad became a catalyst in the growing popularity of smartphones and tablets. These devices have proven to do a lot of things — organizer, access to the Internet and social media, computer, and mobile phone.
Employees today can attend business engagements in another part of the globe and still stay connected with colleagues back home. They can instantaneously send documents to their co-workers, print or share files in a tap of a finger. They can easily book flights or reserve accommodations for a visiting client or confirm corporate orders and payments right away. In other words, they can still be as productive even if they are not confined in the four walls of their office.
But while consumers and businesses are happy with what smartphones and tablets can do for them, some printer manufacturers and other players in the printing industry are struggling with the competition. HP, for one, has had its PC shipments affected by Apple’s iPad, according to a recent report. With the steady decline of HP’s stocks beginning in the middle of 2011 comes the upward swing of Apple’s stocks.
Although the stocks and revenue comparison between Apple and HP does not reflect the full impact of smartphones and tablets in the printing industry, there’s no denying that these little hand-held devices have played an important role in how businesses work, earn, and communicate nowadays.
According to the IBISWorld Special Report, among the industries that affected by smartphones include commercial banking, retail, newspaper publishing, postal service, and photofinishing.