Would You Like ‘Color’ in Your Life?
There’s a new app in town, and this one will bring Color to your life. The mobile app Color just burst into the scene, but it is already getting a lot of attention; and as of this writing, it is sitting comfortably at #26 on the Top Free Apps list of iTunes.
A feature on CNET talks about Color, a photo-sharing app for iPhone and Android that was launched on Wednesday night by Bill Nguyen, founder of Lala. Photos taken using Color are shared through proximity; what this means essentially is that a Color user will be able to see all the photos taken using Color around him or her. One can, for instance, see the Color photos of someone who is sipping a latte a couple of tables away, for as long as that someone will stay in the vicinity.
The more time you spend in proximity to someone, however, even if that someone is not necessarily a close friend or acquaintance, that other person’s photos will begin to stay in your contacts list longer. Nguyen described it as an “elastic network.” “The whole goal is to say hello,” Nguyen said.
With Color, it’s as if users are carrying a public scrapbook around with their smart phones. The philosophy behind Color is to bring an awareness of physical location and interaction into the digital world.
A sort-of mission statement from the company indicates that Color “believe in small towns and their values… Knowing your neighbors, barbecues, and local life is more rewarding than the isolation created by virtual worlds and friends online. Creating an open, public service fosters communities instilled with more genuine exchange and sharing.”